Philippines Crypto Wallet Service Provider Partners With the PBA, a Philippines-based crypto wallet service provider, announced a partnership with the Philippine Basketball Association. This is the first time that the PBA has partnered with a crypto wallet service provider in the Philippines. The brand and logo will be displayed at the Philippine Cup’s premier tournament.

Philippine Basketball Association partners with Crypto Firm

Through various partnerships and ventures, prominent digital currency companies such as FTX and, Grayscale Investments and have integrated their businesses into the sport world over the past year., a fiat and crypto-regulated service provider, announced its partnership with the Philippine Basketball Association (PBA) on June 3.

The PBA was established in 1975. It is second only to the National Basketball Association (NBA) in age. The Philippine Cup is the most prestigious tournament in the PBA season. It is made up of 12 franchised teams. Barangay Ginebra San Miguel is one of the PBA teams. Meralco Bolts and Converge Fiberxers are also part of the league.

2022 Philippine Cup will mark the first time that fans can enjoy the full-arena experience at 100 percent capacity since 2019. announced that its “brand presence [will] be] featured throughout Philippine Cup.” intends to engage fans by offering “interactive experience” and promoting cryptocurrency awareness. PBA fans will have the opportunity to win cryptocurrencies, and’s name will be featured in TV ads during the 2022 PBA Season.

Wei Zhou,’s CEO, stated that basketball is an integral part of Filipino culture. Zhou said that the company has witnessed interest in Web3 in recent years and that the PBA’s presence can help boost crypto awareness. Zhou said:

We’ve seen an increase in engagement with Web3 Philippines, and we believe more Filipinos will join the crypto community. We value the opportunity to increase crypto market adoption. The PBA provides a great platform for Filipinos to learn about crypto-economy.

PBA Commissioner: gives ‘Fans an Opportunity to Engage In a New Way. was founded in 2014. The company has raised approximately $40 million in capital financing. Ribbit Capital led the $30 million Series C investment round. executives and Xendit leaders launched a non-fungible token (NFT), platform with $2 million seed funding, in addition to their partnership with the PBA. was owned once by Gojek, an Indonesian tech company that bought the startup for $95million. Ka Kay Lum, deputy editor at’s SEA Edition, published a report that stated that several regional investors were associated with Gojek. also confirmed that Wei Zhou, former CFO of Binance had purchased the company. Ka Kay Lum explains that was purchased “for twice the amount” Gojek paid in 2019 for the startup.

Crypto companies have used celebrity athletes and the sport industry to gain more attention over the past year. For example, FTX acquired the name for the Miami Heat’s arena while purchased the name for the Los Angeles Lakers arena. LeBron James and Tom Brady, as well as Kevin Durant, are now partners in crypto companies. Willie O. Marcial is the league commissioner for the PBA. He believes that the partnership with can help the PBA grow.

Marcial stated that the PBA was the 1st professional Asian basketball league and has been an institution in the country since its inception. It is still unrivalled in professional sports entertainment. The PBA’s partnership with is sure to take it one step further, as it improves and consolidates its position as one the most respected leagues in the country. The PBA is about growth and improvement. Fans will have the chance to interact in a new manner and learn more about the crypto community through Having

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